Measuring for Success in Major and Planned Gift Fundraising
Speaker: Amy Eisenstein
Measuring, reporting and analyzing your major and planned gift program is critical for success. Join Amy Eisenstein, ACFRE, to learn how to measure more than simply dollars raised. While dollars raised is one important factor, it's certainly not the only one to consider. Do you know your major gift donor retention rate? What about your ask to thank ratio? Do you know how satisfied your donors are with your programs? Do donors trust your leaders? Join us to learn what and how to measure, as well as how to set appropriate long and short term goals for your major and planned gift program.
Find and Motivate Your Top Donors
Speakers: Charles Schultz and Alex Oftelie
Learn how to identify your top donor prospects through predictive analytics. Rank your best prospects based on donor demographics, giving records, web and email activity. Then create a custom marketing strategy for reaching your top 30 to 50 donors through personal visits, next 200 donors with print and email and the final group through integrated marketing strategies.
How to Create Donor Surveys That Improve Your Fundraising
Speaker: Rachel Clemens
If you don't regularly survey your target audiences, your fundraising efforts are merely educated guesses. When done well, surveys can empower you with real, actionable, and surprising insights into what your current and prospective donors do, think, and need. Smart surveys can turn your fundraising strategy into a fine-tuned, sophisticated engine of revenue. This session will focus on all of the components of a great donor survey—including how to build it, deploy it, and analyze the results.
What does it mean to be (Big, Medium, or Little) Data Driven?
Speaker: Brian Nielson
'Big Data' and 'data-driven' permeate job descriptions, work plans, and conference sessions, but why is that? What is 'big' data and why does it matter if fundraising is a relationship business? Does it have a place in a fundraisers tool box? Or does it belong in the back office? This session will de-mystify the term and make a case for why data can help us all lead more authentic lives. Along the way, learn a process of weeding through the hype to find what matters.